CEO of Abercrombie & Fitch hates fat chicks?

So read the headline of an article on Elite Daily: The Voice of Generation Y this past Friday. The story has been trending on Twitter for the past couple of days, and that’s where it caught my attention. Here’s why A&F’s CEO Mike Jeffries has been under fire:

abercrombie & fitch

An article posted earlier today on CBC said that these quotes were cited in a May 3 article in Business Insider, which touched off a firestorm of protest online. Here are just a sample of some of the tweets that have gone out in the past minute:

abercrombie & fitch tweets

In my humble opinion, I believe that Mike Jeffries is playing into the worldly belief that beauty is only skin deep, and that it’s only on the outside what matters. If you aren’t beautiful, skinny, cool or popular, you are less than a person. And what is the fruit of this belief system? Hundreds of thousands of teenage girls are starving themselves every year and battling bulimia and anorexia in an effort to look like the models on the covers of the fashion magazines.

In its famous passage on the Proverbs 31 woman, the Bible says that “Charm is deceitful and beauty is passing, But a woman who fears the Lord, she shall be praised.” What’s important is not the skin you’re wearing, but what’s in your heart. When God chose the youngest of Jesse’s sons to be the next King of Israel, he declared, “For the Lord does not see as man sees; for man looks at the outward appearance, but the Lord looks at the heart.” (1 Sam. 16:7).

Teenage girls need to be encouraged to accept themselves exactly the way they are, because that’s the way God created them. Psalm 139:14 says, “I will praise You, for I am fearfully and wonderfully made; Marvelous are Your works, And that my soul knows very well.” Oh, that every young person (and old person!) struggling with low self-esteem would learn to see themselves through God’s eyes – eyes full of total and complete love and acceptance.

So what are your thoughts? Are people overreacting? Should people be boycotting Abercrombie & Fitch? Or does this CEO have the right to decide what demographic of people that he sells to? Are people getting upset about nothing? What do you think?

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About Chris Jordan

Husband. Father. Author. Pastor. High School Bible Teacher. Follower of Jesus. And I enjoy a good cup of coffee!
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One Response to CEO of Abercrombie & Fitch hates fat chicks?

  1. I think calling for a boycott is frivolous. Of course he has the right to target a certain demographic to sell to, and he is allowed to speak his mind. Let him live by his worldly belief, but offer counsel. If his comments offend enough people, he will learn the hard way that his insensitive and hurtful words have real consequences. He could find his business hurting or even bankrupt. We might discover the true nature of many people: that they are oblivious, insensitive, selfish, and/or cruel.

    Do I like or agree with his words? Absolutely not. Yet, I also think people put way too much stock in what others say. Personally, I could care less what a rich, stuck up business man (or woman) has to say. I do my best to ignore stupid people.

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